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Bread And Butter Now At Airport Tempelhof
By CruiseDirector | February 13, 2010
The Berlin BREAD & BUTTER fair will happen from 20 th – 22nd January 2010. Many brands, labels and designers spot this as the season’s perfect date for their world kick-off. The Berlin trade show will be expended by introducing new formats. The aim is to make’Fashion Week Europe’. One important format will be’Upstairs’. Located higher than the’Superior Area’ this area will display the superior casual, luxury sportsclothing and high-end denim, as well as progressive men’s and women’s design.
This time the show returns to its place of birth, Berlin, which is the strongest and most attractive platform for the recent clothing market in Europe, enticing the highest number of exhibitors and visitors. A fair is a big market place where supply and demand come together en masse, it makes the probability of securing contracts especially high. BREAD & BUTTER gives achance to see new collections, to gather information and uncover different chances.
The placement of this event is the airfield Berlin-Tempelhof. It deserted since October 2008, will be once more the new number one of Street- and Urbanwear. The historical airfield became famous as the starting- and landing point of the Berlin Airlift, which supplied Berlin from 23 June 1948 to 12 May 1949 with crucial basic supplies and groceries. It is simple to get to from your Ferienwohnung Berlin Zentrum.
since then, the Berlin-Tempelhof airfield is an international symbol for charity and fraternity. The community spirit so crucial for BREAD & BUTTER is therewith at once inscribed into the DNA of the venue, and harmonises in this meaning also with the values of’BREAD & BUTTER – tradeshow for special brands’ on an idealistic level.
The historic construction, one of the longest coherent buildings of the world, will be reconstructed under reflection of the protection of historic buildings and monuments and in synchronization with the owner, and adapted to the needs of the’tradeshow for selected brands’.
the essential infrastructure, for example the link of the hangars, the assembly of the climate strategy and toilet facilities, will be adapted and built in the course of this year under the guidance of Ulrich Weingrtner and BREAD & BUTTER designer team.
The central locale of the new tradeshow location as well as its straight link to three metro lines make the airfield Berlin-Tempelhof the optimal location of the new BREAD & BUTTER BERLIN
The BREAD & BUTTER BERLIN at airport Berlin-Tempelhof has to and will establish new standards. The assembly of the hangar areas permits this. Contentwise, the BREAD & BUTTER will continue to target its core competences Denim, Young Fashion and Sport lifestyle. In the Urbanwear part,’Dressed up labels’ for ladies and Men play amajor role. The exhibiting brands will, according to their genre, be presented in recently conceptualized, stylistically synchronized ‘neighbourhoods’.
‘BREAD & BUTTER – tradeshow for selected brands’ must be built up in a similar way to the specialised shops of the cloth trade. Thereis the’authentic store’ : here, as an example Selvage Denim by Levi’s, Wrangler Blue Bell and PRPS together with Red Wing, Trickers, Engeneered Garments, Johnson Motors and Nigel Cabourn are carried.
Further stores take a more fashionable, higher genus assortment from California and typically from the USA, or again a more commercially characterized assortment of Jeans and sports wear with the respective shows and sneakers.Beyond that, thereis the young Menswear store, the game Lifestyle store etc . Some labels have compatibility with a lot of segments.
As trader for streetwear you need to absolutely not miss this trade fair. Be sure that you care for Ferienwohnungen Berlin Zentrum in due time.
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